ANWB
Microlearning
Learning mobile-first products through microlearning
For employees of ANWB stores, we developed a series of brain snacks about the various products they sell.
By dividing learning into short learning interventions of up to ten minutes, it is easier to process the information and employees are better able to advise customers by product group.
The brainsnacks were developed mobile-first, to make learning as accessible as possible.
Small learning interventions following fixed structure
Each brainsnack focuses on one topic.
The topics are presented according to a set structure: first the information, then an exercise and then a short test question.
Participants thus learn the important information about the products they sell in a structured and recognizable way.
As a result, they are better able to give advice in different situations.
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