Blended onboarding process to get to know organization
Using digital learning to help new employees quickly master their work environment.
That’s exactly what Heineken’s blended onboarding program achieves.
New employees at the Heineken breweries in Den Bosch and Zoeterwoude get to know their workplace in a short time by applying AR technology.
Participants walk through the brewery with a tablet.
A GPS trigger introduces them to relevant information at appropriate locations.
This interactive way of learning immediately involves new employees in the organization and ensures that they quickly feel at home in the new workplace.
Digital learning components in physical locations
By integrating digital learning components with physical locations at breweries, Heineken is ensuring that new employees are not just passively consuming information, but are actively engaged in their learning process. Online and offline components come together in this blended onboarding. Complex concepts are presented in a practical and applicable way. This enables employees to apply knowledge gained directly to where it is actually relevant. AR components provide a high learning experience that Heineken employees won’t soon forget.
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