Go back
Relay column

Get out of that bubble: How we create impact with targeted learning solutions.

doelgerichte leeroplossing
Felicia Digital Learning Specialist
About our relay column

In our monthly relay column, one of our inBrainers gives his or her personal perspective on a topic within digital learning, and then passes the baton to a colleague.

< View previous column here

Hi Felicia,

Nice question! To explain how we get to looking at the target group and working with the target group in creating our learning solutions, I would first like to reflect on the “why. Why is it important to get out of your own bubble and expand your outlook?

The reason why

Let’s start with something we all know, but may not always be aware of: living in your own bubble. Your comfortable, invisible bubble in which we like to find ourselves. For example, look at your circle of friends: aren’t your friends often a reflection of yourself? Or your timeline on social media: it’s probably perfectly aligned with your interests, opinions and preferences. Delicious! It provides a sense of security and offers comfort. At the same time, this bubble can lead to a lack of diverse insights because you often only hear what you already think and believe. This can narrow your view of the world. Reasoning from your own bubble can lead to assumptions about the target audience, which in turn can lead to misunderstandings. And in the end, that doesn’t benefit anyone. To create a learning solution that connects with the target audience, meets expectations and makes real impact, we step out of our “orange inBrain bubble” and go on an expedition. How? I’ll explain that to you!

doelgroep

From insight to impact

Our projects go through several phases, in which figuring out and engaging the target audience is a recurring theme.

We too have our assumptions at the beginning of a project: officials like to read, firefighters learn as practically as possible, and doctors want to be addressed with “you. With any target group, these kinds of assumptions lurk. But are they correct? The way to find out: a target audience survey. Not for nothing do our projects start with analyzing all kinds of information, of which retrieving information about the target audience is an important part. The consultant talks to clients and content experts about (among other things) the target audience. This includes topics such as demographics, gender and years of work experience, which help us outline a basic profile.

The danger of a conversation √≥about the target group is that assumptions lurk here, too. That’s why we also engage with the target audience itself. We discuss their needs, what motivates them to engage with the subject and also what preferences they have in terms of online learning. And not only content is important. The consultant is also alert to the atmosphere, manners and other “unexplainable” elements that give us a feel for unwritten rules that are at play with the target group. We actually step into that “bubble” of the target audience and use the information retrieved in everything we come up with in the remainder of the project. From the way we address the participant to the visual design, in order to create a module that best reflects the reality of the target audience.

Once the module’s content and technology are in place, another ideal time to engage the target audience arises. By giving them space to test the module. After all, they themselves can best judge whether they were and remain captivated and whether it became a motivating, educational and easy-to-follow module. During such a pilot test, we are curious about how the target group uses the module, which parts work well and where possible areas for improvement lie. We use this feedback to identify potential problems and fine-tune the learning solution.

doelgroep

From your own bubble stepping

So step out of your own bubble, be open to feedback from the target audience and appreciate their perspective. A successful e-learning module is one that not only conveys knowledge, but does so in a way that suits the participants. And this is different with each target group. This is the only way to create an effective learning experience that really makes a difference. Do you have any questions about this? Let me know!

Not only our learning solutions, but also our learning platform is able to adapt to the target audience. @Sander, can you explain how adaptivity of our LMS can prevent participant frustration?

Greetings!

Sterre

Sterre Roelofs is project manager at inBrain. With her transparent communication and tight management of expectations, she leads our projects in the right direction!

Sterre - Project Manager
Maximise potential...
with digital learning solutions!
Contact opnemen
Cookies?

InBrain attaches great importance to protecting your personal data. InBrain makes very limited use of cookies on its website.

Yes, I accept cookies No rather not